With the sheer volume of rules and regulations affecting the industry, it is increasingly difficult for independent tyre brands to survive on their own within Europe. As the only trade association in Europe to exclusively represent the interests of imported tyre manufacturers, ITMA helps these brands compete effectively.
ITMA works closely with other tyre industry associations, UK government departments and the European Union. It acts swiftly and effectively in response to any proposed regulations that are likely to impact or affect its members.
ITMA’s presidents are elected from the membership and rotate on a regular basis.